Der IAB US lädt am 20. September zum Webinar „How Marketers can Capitalize on Attention on Mobile Apps“
Apps are often stigmatized as the arena for social-centric performance-marketing only. While social apps are popular, mobile apps across categories like news, entertainment, sports, and gaming have become universal and they reach valuable users across demographics and psychographics, offering brands engaged audiences. However, marketers have been struggling to take the leap to app advertising due to lack of familiar metrics used in the web environment and limited measurable in-app inventory. Join industry leaders to learn how to mitigate the current challenges and capitalize on the attention of app users.