IMPORTANT: The event is free but exclusive, registration only available by invitation. If you are interested, please drop us a message. As the participant number is limited, only 2 members per company may join, please apply accordingly.
We kindly invite you to join IAB Impulse and Neticle’s event in Vienna!
On Social Listening Happy Hour we will present simple methods and case studies to show how to discover and analyse customer feedback and how they help determine product and service development processes. The event is international and will be presented in English.
Why join us?
If you are interested in social listening solutions, benefits of media monitoring, and making your business processes more data-driven and insight-driven, but are not an expert on the field, you should definitely join our educational event!
It will include an introduction to sentiment analysis, step-by-step presentation of case studies and live demos.
The main questions you will get the answers to:
What are the benefits of social listenings?
How Neticle collect and analyse online mentions of your brand, product or company? (Live Demo)
How to identify the pain points of your service based on online customer feedback?
How can you improve your service based on online customer feedback?
Based on case studies:
What are the biggest UX deficiencies of Samsung phones? What are the most disliked features by the users?
How can you benefit from analysing textual customer feedback (product reviews, survey answers, NPS answers, etc.)? (Live Demo)
How much time and costs can you save with automated tools?
How to improve customer experience and lower negative customer feedback by 70%?
18:00 – 18:15 – Registration
18:15 – 18:45 – How to collect and analyse online customer feedback?
15 min beer break
19:00 – 20:00 – How to collect and analyse in-house customer feedback?
20:00 – 20:30 – Podium discussion
20:30 – 22:00 – Networking and more beers
Date: 05 September 2019
Time: 18:00 – 22:00
Venue: To be specified later
Claudia Apel, MA
Living in Vienna with a great passion for stories paired with a digital heart. In love with design, art and endless travel exploration.
– since July 2018 Social Media Manager at Falkensteiner Hotels & Residences
– 2016 – 2018 Online Communicatons Manager at Vienna House
– 2014 – 2016 Online Marketing Manager at PIERRE LANG
– 2012 – 2014 Head of Communications at CIDCOM Webeagentur
– Master Degree in Tourism Management (FH-Wien der WKW)
(c) Jannic Steer
Mag. Andreas Bauer
Responsible for all PR agendas for Knauf Austria since 2000. The social media sector has been part of his remit since 2016. Also acts as company spokesman. Co-initiator of a transnational video strategy and its implementation. Andreas studied journalism and communications at the University of Vienna and tourism at the Vienna University of Economics and Business Administration.
(c) Knauf Austria
Armin Rogl, MSc
Der Oberösterreicher ist Managing Partner der Digital Agentur MediaBrothers in Wien und betreut Kunden wie XXXLutz, die Erste Bank, Österreich Werbung oder ServusTV. Nach 15 Jahren als Radiomoderator bei Hitradio Ö3 kann er das Reden nicht lassen und gibt seit seinem Master in Crossmedia, Design & Development sein Wissen in Vorträgen auch gerne an Studierende der Werbeakademie Wien und der Donau Universität Krems als Dozent weiter.
(c) MediaBrothers/Armin Rogl
Hope to see you there!
**Disclaimer regarding pictures: there is a chance that there will be pictures taken of attendants and used for future marketing, PR purposes.