The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) recently published a press release announcing the appointment of three independent media auditing organisations to undertake annual technical measurement audits of any company providing viewability measurement services across Europe. The appointment of the three auditors facilitates delivery of the framework’s remit to establish a consistent Viewability solution across Europe and to minimise measurement discrepancies.
• Alison Fennah, Executive Business Advisor, IAB Europe
• Christer Ljones, Vice-Chair, IAB Europe Brand Advertising Committee and Head of Product Strategy, Schibsted
• Suzanne McElligott, CEO IAB Ireland and member of the European Viewability Steering Group
• Karim Attia, Chair, IAB Europe Brand Advertising Committee and member of the European Viewability Steering Group